What’s Your Take On Gender Neutral Clothing For Children?

John Lewis’ recent decision to introduce gender neutral children’s clothing has divided the internet.  The store has removed ‘girls’ and ‘boys’ labels from children’s dresses, trousers and other clothes, replacing them with ‘girls and boys’ or ‘boys and girls’.

In a statement last week, head of children’s wear at John Lewis, Caroline Bettis, said, ‘We do not want to reinforce gender stereotypes within our John Lewis collections and instead want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear.’

Gender stereotypes within children’s clothing has been a hot topic over the past few months, with retailers Morrisons and Mothercare among those criticised. While Mothercare offered girls the chance to ‘sparkle’, boys could choose to be a ‘genius’. Morrisons’ t-shirt selection included slogans such as ‘little girl, big smile’ and ‘little man, big ideas’. Understandably, many parents found the difference in girls and boys clothes to be sexist and old-fashioned.

However, it seems opinion over John Lewis’ introduction of gender neutral children’s clothing is split between those welcoming the move and those branding it ridiculous.

Let Clothes Be Clothes, the campaign for gender neutral clothing was, predictably, ‘absolutely thrilled’ by the news.

Other Twitter users agreed:


Yet not everyone was as supportive. Speaking on Good morning Britain, Piers Morgan said, ‘I have three sons and one little daughter. None of my sons have shown any interest in wearing dresses and my daughter wears 20 dresses a day. Why can’t we let boys be boys and girls be girls?’

Many Twitter users agreed with him:


Twitter polls revealed the extent of the split:

The furore has led many to question whether other retailers will follow suit. Is this political correctness gone mad or should all children’s clothing be gender neutral? No doubt we haven’t seen the end of this debate.

Aimee Foster is a mum, freelance writer and social media manager, bookworm and sea lover. Find more of her ramblings over on her blog, New Forest Mum.


September 13th, 2017 / alex m / 0 comments

Recent Posts


  • June 2020
  • May 2020
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • Categories
  • Leave a Reply

    Your email address will not be published. Required fields are marked *